In my opinion, Urban decay are a bit of a rare breed of make-up company. They are not only one of the hippest make-up companies out there, constantly bringing about beauty with an edge and never failing in their attempts to put the fun back into your make-up bag, but they do this all with a strict cruelty free ethos. Thereby showing you it is possible to have it all without resorting to testing on animals. Furthermore, although not a vegan company they still find the time to appreciate and recognise their vegan clientèle by creating specific vegan make-up palettes and adding ‘Marley’s purple paw’ to their vegan products whereby making it easier for their vegan customers to shop their range. On their website (the US version), they have a specific vegan section which contains a printable list of all the vegan products in their range (which you can easily pop in your handbag so you can always be sure you’re buying vegan) and a set of ‘Vegan looks’ you can create using these products. Check it out here.
It is also worth noting here that many people conscious of what they are spending their hard earned money on do not realise that companies routinely use animal hairs in their brushes. Good news though: Urban Decay are here to save the day, yet again, by creating a range of synthetic make-up brushes.
While you’re here why not check out our list of other cool, cruelty free companies here!